Nike 24.7 Collection
Global Retail
SP25

Through the filter of circularity, we set out to drive the visual display design language through the conceptual vehicle of an "In the Round" experience—as a dynamic configuration that invites an intimate point of engagement with the Nike 24.7 apparel collection.

Embodying perpetual motion of an athlete is approached by the study of interactive, centering moments that surged from a celestial science, inviting portals to experience product through a material performance lens.

Within the campign’s constellation, my focus was set to align considerations of the initiative’s messaging hierarchy, and to command visual systems thinking among a distinctly cyclical blend of style and function through the lifestyle of an athelete. In leveraging the eclipsing spectrum of comfort throughout day and night, I would take part to build a network of graphic relationships in the aim to tether symbiotic themes of versaility, delivering tactile product innovations within experiential touchpoints.

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Initiative Zone Plan View

Initiative Zone Scaled

Experience Concepts [Un-used]

3D, Animation
Design Direction

Garrett Leaver
Aya Boutwell, Joe Trussel